Wednesday, 24 October 2012

five magazine double page spreads that I have analysised

1) Mix Mag 

On the left page there is the whole article with one small image at the bottom of the page. On the right hand side page there is the main image; this gives a 1:1 ratio of images and text. They have used four columns to lay out the left hand page but the title of the article goes across the whole page. This makes the reader think that there is not that much to read as when they are reading it they move down the lines of text quickly. The eye is drawn to the title of the article as it uses the two different colours (the pink and the black). Then the eye is drawn to the large image on the right hand side page. They used the questions of the interview as the sub-heading so that you know what each paragraph is about. I think that they have used font size 12 and they did this, as it is still readable but they have a lot of room for the whole of the article. The colour template is mainly black and white, but there is the little a pinkie colour in the title.


The interviewer is talking formally to the DJ and the DJ responds by talking formally back, but in a more friendly sort way. The content of the story is about getting to know the DJ himself. This main done to help sell the magazine as the reader might interested in getting inside the head of the DJ.
The main image is a medium shot and it frames the DJ sitting in a chair at the back of a room. He has a facial expression of slight concern, and he is wearing black. This could mean that he was not so sure about selling his secrets for everyone to know.

On the right hand page near the bottom, there is the model credit which says “I DON’T UNDERSTAND DJS WHO DON’T DANCE. I DON’T KNOW HOW THEY FEEL THE MUSIC.” This shows more of what the DJ is personally like.

The target audience for this magazine is 16-24, which 72% are male and 28% are female. It has a flow of three colours that work well together. They are the one that are into all the clubbing. It for the types of people that like to get the drop on the coolest of the DJs. They have the money to spend and 80% don’t read another magazine. It’s a regular so their audience is always up to date with the latest. 


2) Rolling Stone

There is one column to each page but the title goes over to the second page instead of it just staying to the left side page. This makes you feel that there is much info on all of the six albums. There is more text than images but all that is wanted is one image of each of the six albums that they are talking about. The eye is drawn to the title and then drawn to the album that make number one in their reviews, as it is the biggest of the images on the double page spread. I believe that they are using font size 12 as this is easy to read and still give you plenty of space to put more detailed info. They have mainly used black and white which both are on the cover of magazine and are also used on the contents page.


It formally talks about each of the albums simply saying what they are like and why they are in that rating. This just makes it easy and simply quick to read for people that don’t have much time to find out about the top album to listen to. It doesn’t have any sub-headings as the target audience would already listen to these sorts of albums and most likely already know what they were by simple looking at the pictures of them.

The images of the album’s covers are framed in a thin border of white. They are close up shots of each of the covers to the albums as this is that the article is worried about.


3) Q

The left hand side page only has one image of Lady Gaga (who is the focus of the article) on it; the other page has three columns almost the full length of the page. The title of the article is small and in the top right hand side of the right hand page. This gives the effects that the article is highly detailed and that it will tell you all that there is to know about her. The eye is drawn to the image on the left hand page and then it is drawn to the large red ‘L’ that is behind the text on the right hand page. There is a ratio of 1:1 of images and text on this double page spread. There are no sub-headings as it all falls under the title on ‘Lady Gaga’. The colour scheme is the same as on the cover and the contents page of the magazine, the simple red, white and black.

It talks about her in a way which shows just how much they disagree with the way that she takes things, how she dress, and how she wants to be seen. The content is about Lady Gaga and how the writer disagrees will pretty much everything about her.

The main image is not framed and it’s in black and white. It is also a medium shot and it is easy to see that it is Lady Gaga.
The target audience for this magazine is 16-24.

4) NME

This article focuses on the life style of Lilly Allen. The main image is on the left hand side and the title takes up most of the right hand page, and even goes over to the right page to. Like on the cover the article's title looks like it has been cut out of different newspapers, as they are still looking for the same sort of effect. The text is organised into four columns. This makes it look like there is not much to read on the subject but still enough for a good story and all the info that you will need  to know. The colour scheme is the same as on the front cover, with the red, white and the black. There are on sub-heads. It's not framed by anything and the main image is easily recognisable to be Lilly Allen.

The target audience is for this magazine is 16-24.

5) Kerrang

They have used the colours that the band is wearing for the colour scheme e.g. red and purple. Most of the text is on the left hand page, and just a little on the right hand page. The text on the left hand page, is arrange into two columns, making it appear to be very in depth but still easy to read and not that time consuming. On the right hand page, it is in one column, but yet the column is pretty much the same size compared to the columns on the left page.The image is mainly on the right hand side but it spreads onto the light page. This gives the text and the images a ratio of 1:1. There are sub-heading and they are written in purple.

Ther main image is the only image that is in colour, all the surrounding images are all in black and white. This brings your attention to the one picture with them all in it. The smaller images are framed by a thin red border. There are all medium shots.

The target audience is 16-24 year oldies. This is shown in the colours that they have used and in it’s crowed layout.