Research on publishing houses of magazines

The two main successful magazine publishing houses are IPC publish Rock music magazines and EMAP that publishes Pop music magazines. But there other publishing houses for example, Future publishing which publish Rock music magazines, Development Hell publishes Dance music magazines, and there are many more different publishing houses that do other genres of music.

 



- IPC logo, they have published magazine like Uncut and New Musical express.

  - EMAP logo, they have published magazines like Smash hits, and Kerrang.

 





 - Future publishing logo, they have published magazines like Classical Rock and Metal Hammer

 

- Development Hell logo, they have published magazines like Mixmag.

IPC publishes magazines under the genre of Rock; they stay true to this genre and to their audience by the magazines that they publish. This is shown through their magazines that they publish as they use the colours, for that genre. This is shown there the magazines that they have already published because of what the magazines feature plus the sort of articles they use, which is shown well in NME. But they also they show a lighter version of the Rock genre, they do this because they also like to get the attention of the young target audience, which is shown through Uncut. This makes them suitable for ‘Dark Tech’ even though this is partly of the Gothic genre, which can be darker than the Rock genre. But it is the contrast between the light and the dark of the Rock that makes it possible that they will consider ‘Dark Tech’, as the genre of Goth and the genre of Rock are not that different. And the genre of techno is lighter than the genre of Gothic.

EMAP also like to publish magazines with the genre of Rock, but they like to have magazines that are very dark Rock. This is shown through the colour schemes that are used by their magazine e.g. Kerrang. It’s because of their magazine Kerrang that I think that they will be willing to publish ‘Dark Tech’ as the Gothic genre can be darker than Rock. And they also aim for the same young target audience that I am hoping to reach with ‘Dark Tech’.

Future publish magazines of the Rock genre, but they are more to the metal Rock genre which is shown in their colour schemes of their magazines and in the names of some of them. And as this genre is more different to either of ‘Dark Tech’s genre’s them this publishing house is not suitable. And they aim for a older target audience than what I am trying to reach.

 

Development Hell publishes magazines more to the techno/dance genre of music. They aim for the right age group with their target audiences with their magazine e.g. Mixmag. But I am not too sure if they would be suitable to publish ‘Dark Tech’ as Techno is only half of the genre.